London, 16th April 2018
Welcome to the first ever M&C Saatchi PR Podcast where we delve deeper into the topics that are keeping brands awake at night.
Over the next couple of months, we’re going to be exploring “Inside the Mind of Gen Z” , culminating in an exclusive event on 23 May 2018 (register for free tickets through eventbrite here).
With every new generation comes a new challenge for marketeers and Gen Z is no exception. Gen Z is already on track to become the largest ever generation of consumers by the year 2020 and will account for up to £100 billion in direct spending. However, with a growing body of research highlighting how little Gen Z responds to traditional advertising, it raises the question, ‘how do you market to the unmarketables?’
We caught up with three Gen-Z digital influencers, Tislo Dan, Junior Choi and Eastwood Danzo – with thousands of Gen Zs in their social following.
To see if the stats really do add up, we presented them our YouGov research and discovered what makes them tick and how brands can authentically connect with them. Happy listening.
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