London, June 2018

With a growing body of research highlighting how little Gen Z responds to traditional advertising, brands have a challenge on their hands. So, how do you market to the unmarketables?

M&C Saatchi PR hosted an exclusive event for senior brand marketeers, bringing together a host of Gen-Z influencers and the brands who are either making an impact or trying to make an impact on them.

The evening was split into:

  • A focus group money can’t buy with House of Fraser’s CMO, Gen Z influencers and Gen Z consumers.
  • A panel discussion with the brands who are killing it which included Missguided’s Chief Customer Officer, gal-dem’s Editor-in-Chief and M&C Saatchi PR’s Creative Director

We discussed and shared tips to inspire all of our future strategies and provided an opportunity to ask questions and float ideas between senior marketeers and the target demographic.

Click here to download a PDF of the key take outs

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