London, 2nd May 2018

instax, the leading global instant camera brand, from Fujifilm, has announced the appointment of M&C Saatchi PR as its UK retained communications agency.

M&C Saatchi PR’s first exciting activation for the brand was working alongside instax’s UK comms team on the  hotly anticipated instax SQUARE SQ6 product launch and will now continue working for the brand on a retained basis.

In on-going partnership with the ATL sister agency, M&C’s blended team offering combined with its Brutal Simplicity of Thought philosophy appeared to be a perfect fit for the brand evolution in 2018, and beyond. The new partnership promises to bring a creative and strategic edge to their PR, event and social campaigns as the brand look to follow its continued success. For the fiscal year ending March 2018 – instax sold 7.7million camera and printer units worldwide and this is set to rise.

Determined to bring the brand’s vision to life across the UK, the agency have put forward a blended team to take on a more 360 approach that includes the PR, Experience, and Digital and Social strands of the business.

Associate Director, Lauren Hunt-Morgan, acts as the day to day lead with Experience Account Director, Liam Ennis and Account Director, Georgia Sharp supporting across PR, Digital and Events on both the recent global instax SQUARE SQ6 camera launch and latterly, on the PR retainer.

Karina Thomsen, Group Manager Marketing, Photo Imaging, Fujifilm said: “We were looking for an agency that could provide us with a strong integrated approach for our marketing communication effort, whilst driving strategic insight into each campaign or project. With M&C Saatchi PR, we found this to be at the core of their work and combined with their passion and lifestyle experience, felt that they were the right agency to help us deliver truly engaging communications.”

She adds: “We were – so excited by their pitch for our new product launch, which elevated the product’s unique spec and the brand ethos perfectly.”

Davnet Doran, UK Managing Director, M&C Saatchi PR adds: “This win, not only of the instax product launch, but its ongoing PR retainer is testament to our blended communications approach and passion for this brilliant brand. We’re looking forward to working alongside such an interesting and creative company as we help take its communications to the next level in the UK.”