London, 10th July 2017
M&C Saatchi PR today announced the official launch of the ‘Influencer Squad’, a global team whose aim is to continue developing best-in-class influencer strategy and programmes for clients such as Peroni Nastro Azzurro, Dixons Carphone and Foot Locker.
With offices in seven key markets (London, New York, Madrid, Paris, Berlin, Milan and Dubai), the global ‘Influencer Squad’ will run its multi-channel, strategic influencer campaigns out of the agency’s HQ in Soho. These influencer campaigns alone are predicted to directly contribute 15% of M&C Saatchi PR’s revenue in 2017.
Returning from the New York office to head up the ‘Influencer Squad’ is Director Meredith Brengle. Brengle has over 13 years experience across digital, social and influencer marketing with a focus on global integration. Prior to joining M&C Saatchi in 2016, Brengle worked for digital marketing and PR agencies in Los Angeles, St. Louis and London and her influencer engagement work has spanned consumer, corporate and B2B campaigns for the likes of Nespresso, Unilever and Anheuser-Busch InBev.
Chris Hides, MD and Co-Founder, M&C Saatchi PR adds: “All too often, in every market where we operate, we see influencers being used as a tactical not a strategic tool. The Influencer Squad has been assembled to deliver best practice influencer campaigns. Campaigns that use influencers in the right way at the right time to deliver measurable commercial impact. Meredith is the perfect person to lead this team given her blend of experience.”
Meredith Brengle, Director, M&C Saatchi PR comments: “Word-of-mouth publicity has always been one of the most credible and effective marketing tools, and today’s most popular form is influencer marketing. Although social media is driving consumer behaviour, and consequently the marketplace, ‘influencers’ are commonly misunderstood across the industry as purely tactical PR. However, when done right, these brand ambassador campaigns can deliver enormous, measurable impact for our clients globally.”
Influencer Squad Photography by Lauren Hunt-Morgan.