M&CSaatchi PR launches marine litter campaign for Surfers Against Sewage

London, 20th July 2017

M&C Saatchi PR work with M&C Saatchi to deliver integrated campaign to get the nation to ‘Join the Resistance’ against single-use plastics. The PR also agency put a 30ft Warship made from 5 tonnes of plastic waste on one of Cornwall’s most iconic beaches, kicking off conversation with a Guardian exclusive (see here). 

M&C Saatchi PR today launched a behaviour change campaign it has developed for environmental charity Surfers Against Sewage (SAS) aimed at tackling the threat single-use plastics pose to our oceans.

The campaign will call on the public to ‘Join the Resistance’ in a fight against Wasteland, the name they have given to the growing mass of marine plastic that can be found in the Pacific. The fully integrated campaign includes a powerful film, voiced by BAFTA winning actress Imelda Staunton, a collection of hard hitting posters, a ship built entirely of beach clean plastic and a series of instructional videos explaining how people can reduce their consumption of throw away plastics. The campaign is being launched with supporting research which reveals that a quarter of Brits think all plastic is recyclable, and on average we each produce 23kg of single-use plastic rubbish every year.

Those joining the resistance can sign up at www.plasticfree.org.uk and receive a toolkit that can help them create their own plastic free coastlines and resist throw away plastic items in everyday life.

M&C Saatchi PR developed the campaign alongside the creative department at M&C Saatchi, in particular creative duo Alan Jones and Angelo An. The entire campaign has been developed pro bono as a passion project for the combined agencies.

The video and the posters will feature across social, online and print from today. As part of the launch the SAS Wasteland Warship will be unveiled at one of Cornwall’s most iconic beaches, Marazion, before heading off on a tour that includes the Boardmasters Festival and the party conferences. The 30ft warship was created by artist James Summers and consists of over 5 tonnes of plastic waste collected from beaches around the UK by SAS.


EDITORIAL USE ONLY A 30ft model of a warship, which is made entirely of plastic marine litter is unveiled on Marazion Beach in Cornwall by campaign group Surfers Against Sewage, to highlight the growing threat of throwaway plastic in the seas and encourage the public to reduce their single-use plastic footprint. PRESS ASSOCIATION Photo. Issue date: Thursday July 20, 2017. A new study by the action group has found that on average a person in the UK will produce 23kg of single-use plastic rubbish every year, with one in four unaware that not all plastics are recyclable. Photo credit should read: Geoff Caddick/PA Wire

Photograph: Geoff Caddick/PA Wire.

This behaviour changing campaign aims to help encourage all UK consumers to take a moment to stop and think about the amount of plastic items we use and the impact they have on the planet; a plastic straw can be used in a drink for 30 minutes, but will be on this planet for over 200 years. SAS is aiming to get 50,000 people to sign up to ‘Join The Resistance’ and make the promise to resist one single-use plastic item. M&C Saatchi PR will also be measuring the success of the campaign through bookending the research with OnePoll to mark the shift in public awareness of single-use plastics.

M&C Saatchi PR surfers against sewageHugo Tagholm, Chief Executive, Surfers Against Sewage, commented:In a remote area in the North Pacific lies one of the most catastrophic man-made disasters to have ever affected us. Five times the size of the UK, Wasteland is growing and threatens to destroy us and our planet, yet it is a ‘country’ not many know about. Our Wasteland Warship is designed to highlight this, helping to spread the message about what is one of the greatest environmental threats of our time.”

 “There are easy steps we can all take join the resistance against the flow of plastic feeding Wasteland. Whether that’s refusing throwaway plastics wherever we can, taking refillable water with you instead of buying single-use bottled water, reusing plastic bags on your weekly shop at the supermarket or making sure you recycle more, we all have our role to play.”

Chris Hides, Managing Director at M&C Saatchi PR adds: “The idea of casting plastic pollution as a menacing superpower not only gave us the creative inspiration we needed but it also helps us to deliver a call to action for SAS that inspires and invites people to Join the Resistance against single-use plastic. Working with our friends in the advertising agency we have developed a fully integrated campaign that we believe can affect positive change.”

Those interested in joining the resistance against Wasteland to reduce their plastic footprint and help create plastic free coastlines can find out more information here: www.plasticfree.org.uk

For more information, please contact M&C Saatchi PR team at SASPR@mcasstchi.com or call Lauren Hunt-Morgan on 07764 804535.

About Surfers Against Sewage

Surfers Against Sewage is a marine conservation and campaigning charity inspiring, uniting & empowering communities to protect oceans, waves, beaches and wildlife. www.sas.org.uk

Full Credits


M&C Saatchi PR

Associate Director – Lauren Hunt-Morgan

Account Director – Charlotte Sweeney

Senior Account Executive – Ashley Daly

Junior Account Executive – Oscar Kavanagh


M&C Saatchi London

Film Producer – Barney Ferguson

Copywriter – Alan Jones 
Art Director –  Angelo An

Head of Art – Grant Parker

Deputy ECD – Mark Goodwin

Chief Creative Officer -Justin Tindall

Alex Ball – composer (music track)

Retouching – Mark Petty

Designer – Johnny Muddell

Designer – Andy Harris

Project Manager – Emma Mann 
Project Manager – Martin Baguely

Nathan Long – Editor


Kavita Daggar – Producer

Michael Parks – Head of Production

Adam Tiratsoo – Producer (although no real need to include me, Kavita did the bulk of the work!)

Mr Kaplin

Robert Glassford: Founder / Creative Director @ Mr Kaplin

Daniel Zucco: Founder / Managing Director / Designer @ Mr Kaplin

Lucy Orr: Studio Manager @ Mr Kaplin

Helen McGinley: Illustrator

Liam Corner: Freelance Motion Graphics Designer

Mario Hill: Freelance 3D & Realflow Artist

POSTER – retouching

The MILL gas mask poster

Ross Urien Retoucher & Colin Oaten Senior Producer

Jack Wood – Producer.

Victoria Taylor – Producer.

Jonny Thorpe – Colourist.

Richard Jousiffe agency vfx.

Stalkr, (stock footage)

“Footage Sourced & Licensed by STALKR”

Archive Producer: Tom Henze

Footage Researchers:

Victoria Guinet

Franz Schütte

Aysegül Kandemir

Stock Footage courtesy of Dissolve

(If you wish to include a logo, it is available to download here: http://press.dissolve.com/wp-content/uploads/2014/10/Dissolve-logos.zip)

Additional Archive Footage Supplied by: 

Max Contenti

Bill Macdonald 

BFI HD Collection/Getty Images

Frame Level Productions/Getty Images

Meh21/Getty Images

cinejinn/Getty Images

MADDRAT/Getty Images

DDCoral/Getty Images

Barcroft Media – Footage/Getty Images

Anadolu Agency/Footage/Getty Images

Yellow Dog/Getty Images

Schroptschop/Getty Images

fcknimages/Getty Images

Caiafilm/Getty Images

petekarici/Getty Images

Studio DB/Getty Images

tigana/ Pond5

adrohache/ Pond5

FootageBank/ Dissolve RM

Brite Blue Spot/Shutterstock

Scott Cornell/Shutterstock

as well as Chris Figgener/Storyful


EDIT – sound

750mph – v/o audio recording

Sound engineers @ 750mph – Mike Bovil & Ben Gulvin.