New York, 15th July 2017
M&C Saatchi PR today announced it has been appointed U.S. communications agency of record for Thomson & Scott Skinny, the premium sparkling wine brand that originally launched in the UK. M&C Saatchi PR will lead U.S. communications efforts for Thomson & Scott Skinny and provide ongoing support to drive consumer awareness that leverages the brand’s unique position and product in the marketplace.
“After searching for the right agency partner to bring our product to the U.S. market, we are thrilled to pair Thomson & Scott Skinny with M&C Saatchi PR,” said Amanda Thomson, Founder of Thomson & Scott Skinny. “M&C Saatchi PR is passionate in its commitment to drive our mission of transparency and better drinking for all, making the agency the perfect partner to tell our story and grow our following in the States.”
Founded by entrepreneur Amanda Thomson, Thomson & Scott Skinny recently expanded to the U.S. following the brand’s smashingly successful UK launch. The Thomson & Scott Skinny portfolio is top quality and focused on lower sugar and transparency in labelling. Additionally, Thomson & Scott Skinny Prosecco is vegan and made with 100% Glera grapes. All products in the brand’s portfolio contain low levels of sulfites, and are free of additives, such as animal-derived by-products and harmful pesticides.
“The ability to work with a brand that is dedicated to complete transparency and providing consumers with a better drinking alternative is a very exciting opportunity for us as an agency,” said Jen Dobrzelecki, Executive Vice President, M&C Saatchi PR U.S. “We’re inspired by the Thomson & Scott Skinny approach to the marketplace and are confident that our experience as an agency will help to raise massive awareness for the brand.”
The Thomson & Scott Skinny account will be led out of the M&C Saatchi PR New York office.