London, 23rd April 2018
M&C Saatchi has been appointed by Legal & General Investment Management (LGIM) to lead their first major consumer campaign after a competitive pitch.
The brief focuses on engaging the nation, encouraging individuals to invest more and help improve their financial health and security.
Helena Morrissey, Head of Personal Investing at LGIM said, “We are excited to be working with M&C Saatchi who have demonstrated their ability to create digitally innovative consumer campaigns. LGIM’s aim is to build strong and direct connections with its customers, to encourage more people to consider investing for their future and so help them achieve their financial goals.’
Giles Hedger, CEO M&C Saatchi said, ‘This is one of several major wins under our new leadership team, marking the start of an exciting new chapter for the agency. This campaign has significant strategic and social ambition which plays to our core strengths. To be working with Helena Morrissey and her team to help lead the transformation of the personal investment market is a hugely exciting opportunity.’
Legal & General Investment Management is one of Europe’s largest asset managers and a major global investor, with total assets of £951.1 billion**. It works with a wide range of global clients, including pension schemes, sovereign wealth funds, fund distributors and retail investors.
Helena joined LGIM in 2017, previously CEO of Newton for 15 years, Helena is founder of the 30% Club, a cross-business initiative aimed at achieving better gender balanced boards. She is Chair of the Diversity Project and recently authored a book. “A Good time to be a Girl’. Helena was recognised by Fortune Magazine as one of the ‘World’s 50 Greatest Leaders’ in 2015 and as the Financial Times ‘Person of the Year’ in 2017 at its Boldness in Business Awards.
The brief covers PR and creative with a view to a campaign launch in June 2018.
**LGIM internal data as at 31 December 2017, including derivative positions and advisory assets. These figures include assets managed by LGIMA, an SEC Registered Investment Advisor.