Berlin, 17th April 2018
Originally created as a newsletter entitled “My little Paris” that addressed just 50 people, “My Little Box” today surprises about 200,000 subscribers in France, Japan and Germany with a monthly box, created with a lot of love and a focus on storytelling.
Month after month, the brand delivers a unique themed box infused with French charm to each of its subscribers. My Little Box contains a changing selection of beauty, lifestyle and fashion products, according to the current season. Each box, designed with a holistic approach to one topic, tells a story, making it stand out from hundreds of subscription boxes in the market.
To leverage My Little Box’s incredible success and brand love with beauty and lifestyle consumers, M&C Saatchi PR Germany have been selected to bring on home even more “French love”.
Marlene Beuschel, Country Managerin Germany comments: “M&C Saatchi PR felt like the right partner for our box with strong and diverse lifestyle and beauty experience”.