Berlin, 3rd July 2018
Twice a year Berlin becomes an international stage for fashion and cultural events. At Berlin Fashion Week fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards and find out about the latest collections and trends at the trade fairs.
M&C Saatchi PR Germany created an impactful strategy for the beauty subscription service, My Little Box, by making a fashion, beauty and lifestyle subscription box for all Berlin Fashion Week visitors.
To kick-start fashion week, My Little Box teamed up with PREMIUM, the leading international trade exhibition to include products within the trade fairs goody bag which created high brand awareness and was also featured across all PREMIUM’S trade fair’s channels.
Amongst the buzz of Berlin Fashion Week, M&C Saatchi PR Germany hosted an exclusive lunch for top tier magazine, FACES, which included key industry contacts from the fashion and lifestyle industry. My Little Box sponsored the event and included samples of their best-selling subscription boxes which were presented on each seat for guests.
In addition to the lunch, Dodo’s Blow Dry Bar offered an exclusive styling service in partnership with the international networking app Bumble for industry experts and influencers. My Little Box sponsored the influencer activation with a mix of their best-selling boxes which got the brand in front of key industry contacts.