London, 16th April 2017
M&C Saatchi PR today announced the launch of CREATE, a new strategic and creative hub based at its SOHO HQ that will act as a central resource for over 50 clients across its 8 offices globally.
Headed up by former Director and founding member of the agency, Nathan Kemp, CREATE’s offering spans strategy, creative, digital and design. In addition to the promotion of Kemp, a number of new senior hires have been made to build the team including Planning Director, Head of Design and Creative Associate.
Bronwyn Fieldgate, formerly of Ogilvy & Mather, has been appointed Planning Director. She has previously worked across global strategy and consumer PR campaigns for the likes of Guinness, Martini, Amex, Vodafone, TK Maxx and Nescafé.
Allan Bailey has been appointed Head of Design. Previously heading up a 20 strong in-house digital design team, Bailey has extensive agency experience having delivered through-the-line campaigns for brands such as Coca-Cola, Fanta and Dr Pepper. He is supported by a team of three designers and content producers, providing a full suite of digital design and branding services to the agency’s consumer, corporate, social and experiential clients worldwide.
Commenting on the launch of CREATE, Chris Hides, MD and Co-Founder, says:
Since launching M&C Saatchi PR in 2010, our philosophy of Brutal Simplicity of Thought and our ability to respond to the industry’s shifting needs has kept our agency delivering the best in class creative and strategic work. As both the agency and the market continue to evolve rapidly, CREATE is our answer to ensuring we have the head space, resources and talent to consistently deliver quality creative and strategic thinking for our clients.
CREATE is also responsible for promoting a culture of creativity and innovation across the agency’s 130 consultants. Initiatives include a creative learning lecture programme called Intuition. Designed to inspire creative thinking it sees a series of external speakers being brought into the agency to host talks on the likes of mindfulness, creative techniques and managing creative flow.
Alongside the Intuition programme, M&C Saatchi PR encourages staff to find creativity ‘outside of the four walls of the office’. This includes: all staff being given a Passion Day, a day to spend doing something they love; monthly creative cultural fieldtrips; and free range working, where staff are encouraged to work locally offsite.
Nathan Kemp, Head of CREATE, adds:
We produce a breadth of work for our clients that require the very best in strategic and creative thinking. From major brand activations like The House of Peroni to positive behavioral change campaigns with the CAA, to putting a free climber on the Wembley Arch for EE and an influencer programme for Foot Locker across Europe, we put strategy and creative at the heart of what we do. It’s great that we now have a dedicated team within the agency, whose sole purpose is to come up with brilliant creative and innovation solutions for our clients globally.