M&CSaatchi PR Germany kicks off summer with influencer events for Nude by Nature

Berlin, 21st May 2018

As the temperature begins to rise, we welcome in the German summer with two Nude by Nature events to increase awareness of the Australian make-up brand amongst strong and influential women in Berlin.

Honing in on Nude by Nature’s cruelty-free products packed with natural ingredients, we highlighted its credentials as the natural, healthy choice when it comes to beauty and self-care.

We hosted two exciting events that fore-fronted these key brand values through both a sponsorship of a unique DIY session with the online magazine Edition F as well as with an influencer activation bringing together Berlin’s top, health conscious influencers. Both events focused on celebrating strong, inspiring women and their bodies to promote mindfulness and empowerment with Nude by Nature.

 

For the DIY session we aligned and partnered Nude by Nature with Edition F, the pioneering online magazine in Germany, known for its authentic and unique exploration of business and women’s lifestyle. The event took place at Edition F‘s office with an intimate and playful atmosphere. A makeup artist provided by Nude by Nature showed the editors tips and tricks on how to perfect the light, summer make-up look and revealed how to do the perfect eyeliner. Influencers were then given free reign to explore and try the products to create their own new summer look.

The second event was a healthy summer themed get-together, located at a beautiful park in Berlin Prenzlauer Berg. Fitness, lifestyle and health influencers came to escape the city’s chaos and noise, with the chance to do something good for themselves. We kicked off with a gentle yoga session followed by a vegan BBQ and followed up the day with makeovers with Nude by Nature makeup artists.

Both events were a huge success and generated not only coverage but fantastic social content across Berlin’s lifestyle influencer channels.

 

To find out more about our work with Nude by Nature click here.