4GEE Action Cam
How do you launch the world’s first 4G-enabled camera and showcase its live streaming capability all in one go?
Live Launch – bring the Action Cam product to the media’s attention in real-time with an action man.
Live-stream free runner – we signed up free-runner James Kingston to climb the EE Wembley arch (440ft high) streaming the whole thing live via the 4GEE Action Cam.
The product was launched at a media event which was able to connect to James beaming live pictures of his view.
In addition, video and stills of the feat were shared across digital, social and traditional media along with interviews with James and the EE product team.
Smashed sales target of the 4GEE Action Camera
Highly Commended for Technology Campaign of the Year 2016
Pieces of coverage, including 21 broadcast and 15 nationals
Total coverage reach
Organic online video views
Simply put, the EE brand wouldn’t be what it is if it wasn’t for M&C Saatchi PR. Their strategic counsel is always insightful and their creative never fails to deliver. Every single person we deal with from the agency is peerless in terms of their PR ability and each of them strive to deliver on the principle of brutal simplicity. We are proud to say they are our agency.