EE

4GEE Action Cam

EE – 4GEE Action Cam
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EE – 4GEE Action Cam

THE PROBLEM

How do you launch the world’s first 4G-enabled camera and showcase its live streaming capability all in one go?

THE STRATEGY

Live Launch – bring the Action Cam product to the media’s attention in real-time with an action man.

THE IDEA

Live-stream free runner – we signed up free-runner James Kingston to climb the EE Wembley arch (440ft high) streaming the whole thing live via the 4GEE Action Cam.

The product was launched at a media event which was able to connect to James beaming live pictures of his view.

In addition, video and stills of the feat were shared across digital, social and traditional media along with interviews with James and the EE product team.

BUSINESS IMPACT

350%

Smashed sales target of the 4GEE Action Camera

PRWeek Awards

Highly Commended for Technology Campaign of the Year 2016

MEDIA IMPACT

336

Pieces of coverage, including 21 broadcast and 15 nationals

3.3M

Total coverage reach

SOCIAL IMPACT

16M

Impressions

570,000

Organic online video views

2,000+

Social mentions

CLIENT TESTIMONIAL

  • Simply put, the EE brand wouldn’t be what it is if it wasn’t for M&C Saatchi PR. Their strategic counsel is always insightful and their creative never fails to deliver. Every single person we deal with from the agency is peerless in terms of their PR ability and each of them strive to deliver on the principle of brutal simplicity. We are proud to say they are our agency.

    – Mat Sears, Director of Communications, EE