Nude By Nature

The Natural Choice

Nude by Nature – The Natural Choice
Nude by Nature – The Natural Choice
Nude by Nature – The Natural Choice

THE PROBLEM

How do you earn the trust of European millennials through PR alone? Especially as multinationals and their ethics are giving beauty a bad name?

THE STRATEGY

Different by nature  differentiate by honing in on the products’ natural ingredients, cruelty free credentials and the brand’s Australian heritage.

THE IDEA

The Natural Choice – we’ve underpinned all European activity around Nude by Nature’s natural ethos. We’ve produce everything from breath-taking product education events in both hipster Hamburg and in the form of yoga on top of London’s Shard, to selecting the right influencers and media partners.

From a Christmas influencer dinner at Soho Haus Berlin to the launch of retail partnerships with Karstadt in Germany and Debenhams in UK, we continue to successfully run their European press office and tailor international tool kits which deliver aspirational events for consumers, top media, retail partners and bloggers.

We also launched Nude by Nature in France – achieving cut through and success in an otherwise fatigued beauty market. With an energy and entrepreneurial spirit that matches that of the brand, our French team have been able to capture the hearts of influencers and key French beauty media alike.

BUSINESS IMPACT

800%

Uplift in beauty brand rankings (rose from 2,622 to 298 between 2015-16)

Stocked across Europe

PR alone encouraged the product to be stocked in key department stores in France, Germany, the UK and even Hong Kong

CULTURAL IMPACT

1,300

Pieces of coverage

1.9BN

Total reach since European launch

£2M

Media value

SOCIAL IMPACT

350+

Lifestyle media & influencers engaged

100,000

Social media engagement

Astrid & Miyu Nude by Nature mcsaatchipr 2
Astrid & Miyu Nude by Nature mcsaatchipr  3
Astrid & Miyu Nude by Nature mcsaatchipr