London, 26th October 2017

Turkish Airlines, one of the world’s leading carriers, has today announced the appointment of M&C Saatchi PR as its retained communications partner in the UK following a competitive pitch.

M&C Saatchi PR will be taking on consumer and corporate communications for the airline, with a focus on showcasing its continued growth and success. As well as new route launches, products and service innovations, the agency will also be supporting the brand’s major sponsorship properties.

The new partnership promises to bring a new era in communications and creativity for the Turkish Airlines brand.

Seda Kalyoncu, Senior Vice President, Corporate Communications, Turkish Airlines comments:At Turkish Airlines, we continue our journey with the same excitement that started 84 years ago and we wanted an agency that has the same passion about our brand that we do. We fly to more countries than any other airline and have recently been named a “Five-Star Global Airline” by the Airline Passenger Experience Association (APEX), meaning M&C Saatchi PR has joined us at a very exciting stage in our business journey. We wanted an agency who could showcase creativity and excitement when talking about our brand, whether it be to consumers or businesses, and for us that’s M&C Saatchi PR.”

Chris Hides, Managing Director & Co-Founder, M&C Saatchi PR adds: “Turkish Airlines has quietly established itself as one of the world’s best airlines. The job is to encourage more leisure and business travellers to choose them. It has a fantastic product, one of the newest fleets in the sector and flies to more countries than any other airline, so we have plenty to work with. Our work will focus on telling the brand story through social and traditional channels.”