UK start-up VICTOR engages M&CSaatchi PR to land in Germany


Berlin, 1st June 2017

“Ladies and gentlemen, on behalf of captain VICTOR and the entire M&C Saatchi PR crew, welcome onboard this flight from London to Berlin. We’ll be reaching new heights at high-speed so please fasten your seatbelt and prepare for take-off.”

VICTOR, the world’s leading on-demand private jet charter marketplace, has brought the global communications agency M&C Saatchi PR onboard to help drive awareness of the brand and its products in Germany.

Already well known in the UK, VICTOR has its sights set on expanding into the German marketplace and the timing is no coincidence. Recent research has revealed private jet charter movements in Europe are on the rise and although the UK is the busiest European country for charter, Germany is following closely behind in third place.

VICTOR’s partnership with M&C Saatchi PR – experts in consumer & corporate PR – will see the agency’s local Berlin team lead this “journey” from a strategic and operational level to spread the message and ensure VICTOR resonates authentically with German consumers.

Molly Aldridge, Global CEO and Co-Founder, M&C Saatchi PR says: “With our ambitious global growth strategy, I’m very happy that we already have such an amazing team around the world, so that we can connect UK based clients to our local PR experts, no matter where the communications support is needed. VICTOR is a perfect example of us doing just that.”

For more information, please contact:
Orsina Schüllner on +49 (0)30 – 5770 12 850 /