London, 5th May 2017
Today Virgin Active, the world’s leading health club, has announced its appointment of global communications agency, M&C Saatchi PR as its retained strategic communications partner following a competitive pitch.
Determined to bring the brand’s vision to life across the UK, led by Virgin Active’s new Managing Director Robert Cook, M&C Saatchi PR have been tasked to up the health club’s communications game with a balance of ‘red hot’ social, consumer and corporate PR.
M&C Saatchi PR’s blended service offering, combined with its Brutal Simplicity of Thought and passion for the fitness sector, not only won them the business, but promises to bring a new era in communications for the Virgin Active brand.
Robert Cook, Managing Director of Virgin Active said: “Our vision is to make exercise irresistible, inclusive and fun by disrupting the status quo in the world of fitness. We were looking for an agency that not only matched the passion, energy and ambition of the Virgin Active brand but could also help us deliver truly integrated and strategic communications. In M&C Saatchi PR we found just that; they were able to both tailor their offering to match our needs and embrace our innovative ‘screw it, let’s do it’ attitude, making them the perfect, trusted partner to effectively communicate the nationwide Virgin Active product to both new and existing customers.”
Molly Aldridge, Global CEO and Co-Founder, M&C Saatchi PR comments: “The team’s passion for the sector packed a punch at pitch, and we’re thrilled to now officially welcome Virgin Active to the M&C Saatchi PR family. This win highlights the importance of our ‘driven by passion’ proposition as we continue to grow globally. We’re all really excited to start working together, kicking off in full force this month, and I have no doubts that this partnership will see us flex our creative muscles and strengthen this iconic brand as it goes the distance.”