Berlin, 21st November 2017
Over the last seven years model and running coach Joyce Binneboese and stylist Dana Roski have successfully established fashion and lifestyle store WALD Berlin.
A creative collective, combining young, aspiring designers with the founders’ passion for authentic fashion and style, they are currently focused on designing their first accessory and jewellery range, the “WALD Collection” and have hired M&C Saatchi PR to support the launch of the range and to relaunch their website.
M&C Saatchi PR will focus on building the brand by working with traditional media, influencers and blogs.
Molly Aldridge, Global CEO and Co-Founder of M&C Saatchi PR, comments: “We are delighted to welcome WALD Berlin as a new M&C Saatchi PR client partner in Germany! As specialists in this space, our German office are excited to support these two aspiring female fashion entrepreneurs by amplifying the brand in Berlin and beyond. Definitely an exciting duo to watch out for.”